About the exhibition

NORMCORE – Design for disability culture showcases clothes made for people living with disabilities. The works have been produced within the educational framework of Moholy-Nagy University of Art and Design. The incubator for the design and the documented process displayed at the exhibition has been the TransferLab, one of the research labs of the University, that considers the strengthening of social visibility and support for the disabled to be one of its primary aims.

We borrowed the term Normcore from contemporary fashion theory, which describes the toolkit for an excessively simple, and extremely “normal” way of dressing. This concept is a perfect point of departure for examining what questions are worth asking about our relationship with normality. Does a normal body exist? What is normal? What is our responsibility in the formation of these concepts in society? Fashion design undoubtedly has an immense role and communicative potential in shaping this dialogue.

The idealistic, healthy body prototype is only a social construct, which deems disability a quality other than normal. Disability, however, is not an illness, but a condition, mostly due to the violation of the right to participate in social roles. We experience disability when we face a temporary or an elderly physical state and are deprived from the benefits that members of society are entitled to. These situations are often caused by the constructed environment, thus are the consequences of human decisions. Among many, one of these responsible decisions is fashion design.

The exhibition displays designs which have been created for and in active collaboration with the affected. While the clothes fitted for women living with a limb deficiency or for a wheelchair user are completely functional and wearable pieces, they are at the same time carriers of social constructs, which prompt our prejudices regarding disability to be re-evaluated. The exhibited fashion photographs portraying affected models, aim to show what happens when fashion design meets real needs, and communicates with meaningful gestures about the person wearing the piece of clothing. The photos are accompanied by sketches, video interviews, statements from the creators in order to give a well-rounded picture about the design process.

Normcore

The way we dress is a constant reflection of what we deem important to say about ourselves. Occasionally, however, we wish to step out of this field of created constructs and wear clothes that do not carry any additional meaning. Clothes that are devoid of extra layers of meaning and emphasise pure practicality. In contemporary fashion, this trend is labelled normcore (combining the words normal and hardcore) and refers to the excessively “normal” set of clothing.

List of participants

FASHION DESIGNERS

Györök Borbála, Nagy Adrienna

Lévai Zsófia, Zepkó Ferenc

Pázmány Lili

Török Anna, Vass Csenge

PHOTOGRAPHERS

Andristyák Marcell

Bán András

Kovács Kristóf

Liter Zsófia

Makláry Máté

MODELS

Enyingi Sára Borbála

Ivicsics Borbála

Lukoviczki Réka

Pázmány Gabriella

Szabados Luca

MAKEUP ARTIST

Keserű Barbara

HAIR STYLISTS

Kintli Gábor

Kovács Temudzsin Alex (Hairmate)

TUTORS

Dobi Dóra

Fazakas Péter

Harmati Hedvig

Merényi Zita

Szirtes János

Vargha Balázs

Veres Bálint

GRAPHIC DESIGNERS

Almássy Dániel Domán

Cséfalvay Fanny

Lajos Diána

Róth Barnabás

Vágvölgyi Noémi Anna

VIDEOGRAPHERS

Csige Márta

Liter Zsófia

Zászlós Mariann

WEB

Róth Barnabás

ART DIRECTOR

Vágvölgyi Noémi Anna

CURATORS

Dobi Dóra

Mihály Kamilla

Veres Bálint

MANAGEMENT

Alscher Bettina

COMMUNICATION

MOME Brand Iroda

Labowsky kreatív kommunikációs ügynökség

SUPPORTERS

Allee Bevásárlóközpont

Hello Wood

Makerspace.hu digitális alkotóműhely

Moholy-Nagy Művészeti Egyetem

MOME TransferLab

Nemzeti Kulturális Alap

Ottobock

Tripont fotótechnikai szaküzlet

PARTNERS

Élő Könyvtár

Labowsky kreatív kommunikációs ügynökség

Közreműködők, partnerek logói: Nemzeti Kulturális Alap, Allee Bevásárlóközpont, Tripont, Moholy-Nagy Művészeti Egyetem, Mome Transferlab